I promise I’ll get to commenting on the purpose and fulfilment of said purpose by these ads, but first, let’s look at them closely.

The guy in this one is obviously young, right handed and, well, a little scruffy, but notice the furniture. It’s all raw wood work and basket weaving. Also, there are numerous canes in that basket the the end of the hall. He must live with his grand parents.

This guy, must be living in his parents basement. I’m not making this statement because he’s clearly a red-head, but because what kind of sane person would put a treadmill in the middle of the key living area of a house. An have a cord that goes from one end of the room to another. Also the Christmas cards are interesting.

This guy is equally as strange. He looks like a hedonist, but he’s lying with a sheet over his couch, cheap take away food but owns really ornate furniture.

What’s going on in these ads? The RSPCA either did a really good job creating really strange people in an attempt to reach out to a group that are more likely than others to get a pet, or they just didn’t think through the details of this one.

But, despite all of that I do think that these advertisements are interesting and that people are likely to chuckle about it. And even if they don’t they’ll have to accept that the RSPCA are doing a good thing for society and are trying to link up lonely animals with lonely people. I hope they succeed.

Advertising Agency: GPYR Brisbane, Australia
Creative Directors: David Joubert, Piet Human
Art Directors: David Joubert, Lee Sunter
Copywriter: Andre Hull

Rate this Ad  Loading ...

Free Subscription

eMail Subscription

Tweet This