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Rubik Cube, 25 years and still going
Is Rubik Cube still relevant? Have they been too protective of their image in movies and commercial advertising working themselves out of our lives? Sure, but that is perhaps irrelevant.
The first time I ever solved Rubik Cube I peeled the colour stickers off and rearranged them to solve the thing, I just could not solve it the right way when I was around 6 years old. Just think about it Rubik Cube has been making people feel stupid now for 25 years.
Not a bad print ad and a fair tribute to the very frustrating addiction the cube leads to. Anyway cool idea and simple execution. I am not a big fan in general of that “old paper” treatment but at least it is here to drive the age point of the ad. By the way do I care that its been around for 25 years if I was to buy it or does that work against a product like that nowadays?
- Advertising Agency: DDB New Zealand
- Executive Creative Director: Toby Talbot
- Head of Art: Mike Davison
- Creatives: Bridget Short, Regan Grafton
- Photographer: Juliet Taylor
- Senior Agency Producer: Gordon Moir
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There will always be someone who buys a Rubik’s cube. It ain’t going no where, and it will continue to baffle people ’till the end of time. Which could be sooner than we think!
Comment by Brochure Holders — 19 September, 2008 @ 3:54 am
Ummm… the end of time is coming? Again
Comment by Serge — 21 September, 2008 @ 3:54 am
Rubik’s cubes are beyond frustrating. Unless of course you are that annoying person who can put in the right order without removing the stickers
The ad was a little distracting due to the hideous men!
Comment by em76 — 12 November, 2008 @ 10:11 am