In an age when shock comes soft, these male underwear ads look demure and virginal. For advertising standards, these are piteously tame, Calvin Klein and Guess redefining risqué with every chance they get nowadays.

But the model here is not in the business of repeating himself. He has downright nothing left to prove—not when he is a living, breathing gay porn star.

Now that is making every other male model tame. Rufskin, a clothing startup, picked X-rated hunk Johnny Hazzard for this month’s underwear campaign.

He’s left nothing to the imagination already in his tens of movies. But for this campaign, the lad reckoned to put at least something on. On Rufskin’s part, the company found it didn’t have to invest in some supermodel or a soccer star to advertise tighty whities. There’s one on the gay smut for half the price.

Ohioan Johnny Hazzard first delved into the skin flick business in 2003, with his first film Oral Exams 2. Like most porn stars, the chap had been strapped for cash. It wasn’t long before he registered on the radar of gay porn mistress Chi Chi LaRue.

Eventually, Johnny Hazzard (Frankie Valenti in real life) earned enough stripes to star in his own Rascal Videos. His stellar movie credits include Detention, A Night at Bruno’s, Wrong Side of the Tracks, Bolt, Köllide, What Men Do, Sun Soaked, and Deceived.

Hazzard is, in his own right, an award-worthy actor. At the 2004 GayVN Awards, the lad got nominated for such plums as “Best Newcomer” and “Best Group Scene.”

One would be daft not to identify Rufskin’s core demographic by this point. Rufskin was started by Douglas Coats and Hubert Pouches in 2000. Since then, their clothes have been featured in such prominent gay rags as Out, Detail, and DNA. True to form, Rufskin has hired several other gay porn actors for its ads.

Porn stars are models by default. Truth be told, lines are bound to blur, and not one industry has a claim to one star.

Today’s is a crossover revolution. Celebrities could choose playing to their advantages, sticking to their fortes. Or go the greener side: That’s why Jared Leto and Jennifer Lopez are not only acting, they’re also singing. Britney Spears may be a singer alright, but she sure has some NSFW pictorials to her credit. And hasn’t Madonna moonlit in Playboy? Paris Hilton even claims to be actress, singer, model, and porn star all rolled into one.

Acts are hard on the heels of Jenna Jameson, probably the best-known crossover event in porn. The blonde babe has gone mainstream and back, starring in big film productions like Analyze That and PETA ads with equal aplomb. Why, she even has her own wax replica at Madame Tussauds!

As an afterthought, here’s Johnny Hazzard modeling Rufskin’s Preston denim pants:

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