“Any old clothes will do. You wouldn’t be caught dead in them but, for a homeless person, they could mean the difference between life and death. Please donate your unwanted clothes to the homeless this winter.”

Fantastic moving images, but a bit over processed. I really hate the way the have over-processed the shadows. Not so apparent on the “bride” image but the other two are really distracting.

It’s a social message; it really makes you feel good for giving not guilty. I think this is a good sign of positive reinforcement for what is a community add. Well done, a good campaign from South Africa.

• Advertising Agency: Lobedu Leo Burnett, Johannesburg, South Africa
• Creative Director: Vanessa Pearson
• Copywriter: Angela Collins
• Art Director: Yvonne Hall
• Photographer: Clive Stewart

Related posts:

1. Sexwax surf wax, nipples sell you know, see? Nice work here, I think it makes you stop a second here...
2. HDNet: Dennis Rodman, Life Coach, A guy with several rich, unbalanced characters. The biggest selling point of this campaign is Denis Rodman, so it...

Rate this Ad  Loading ...

Free Subscription

eMail Subscription

Tweet This