Headline: Samsung pays Advertising Agency Cheil Worldwide, Seoul, Korea to advertise its Samsung MP3 Player by steal ideas and be perfectly unoriginal.

Is this what they teach in Korean marketing schools? The best way to trump Apple marketing is to be… crap? Alright I am being harsh here it’s not too back cool almost for anyone with a closed picture of the advertising world. Sometimes smaller markets forget that we are no longer just a small world. Everything is seen and everything is scrutinised.

But let’s look at this as if the ‘other’ advertising world does not exist. These are fun, almost cool ads for Samsung MP3 Player. Perhaps they will get passed around the net a bit bundles with other interesting work but lasting impact? I don’t think this will go there.

Samsung will get enough value out of this job but perhaps try something that has not been done twice in the last 6 or so weeks.

Advertising Agency: Cheil Worldwide, Seoul, Korea
Creative Director: Joungrack Lee
Art Director: Jaewon Choi
Photographer: Junghoe Kim

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