Saxsofunny Sound Production

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If you had to sacrifice one of your senses, which would it be? Undoubtedly, that debate, experienced by most as a child, leads to a further debate over whether sound or smell is more valuable. Not that these senses are in any way inferior, but it seems most are inclined to retain the ability to speak and touch. This could be explained by the prevalence of visual material in our world. It is for these reasons, and mnay more, that sound has always plagued advertisers.

Whoever does the work for record companies and new artists continually struggle: the women become pin-ups to attract sales, and the men are surrounded by them. It isn’t truly the fault of the advertisers; there is simply a distinct limitation when it comes to print advertising for sound-related products. It is a shame, because it has led to the music industry requiring more than talented vocals – nowadays, they need to look for ‘the whole package.’ This has even elevated to less-popular genres, where classical musical groups such as Bond and Il Divo presenting an image as opposed to a sound.

All of those struggles seem single-handedly defeated by the Brazilian team at DM9DDB. Instead of choosing between sound and visuals, they embrace that “every image has a sound.” True, this ad also exists in television form, which incorporates sound with the genius images, but the print version seems just as effective. I can’t think of a more inspired way to advertise Saxsofunny Sound Production – I have absolutely no need for sound production specialists, and even I want to use their services, just to reward their genius marketing team. Sound-related advertising just moved to whole new level, far beyond relying upon radio or glamour-fied women. Music industry – please take notice. There is a new generation of sound-marketing talent – and we won’t accept the ‘sex sells’ excuse any longer.

Advertising Agency: DM9DDB Brazil
Executive Creative Directors: Sergio Valente, Rodolfo Sampaio, Julio Andery
Creative Directors: Marcelo Reis, Guilherme Jahara
Art Director: Gustavo Victorino
Copywriter: Otavio Schiavon