SBS are telling the ‘Untold Story’ of the First Australians and what better way to advertise these histories than with some old looking documents. Notice how the level of faded paper increases from the length of history, Trullwei’s is depicted as a burnt coffee treasure map quality of paper while the most recent document, Joe’s and spanning the 50s, looks just old and weathered.

It’s great that SBS are putting on these documentaries but might I just add that it is very hard to convey an accurate, unbias view of history. Remembering that history always has two sides, which sides will it be shown from? At the expense of the Aboriginies’ history or the white man’s? Will the documentary extensively explain the genocide of the Tasmanian Aboriginals or will it skim over the details?

Of these images, the last one is the most effective. it reminds that this gruesome history relating to the aboriginals is not just centuries old and archaic, a dim but unfortunete memory. It was less than 60 years ago that Aboriginals needed to carry around a documentation, as evident in the Joe image, that certified their right to walk around town “without being arrested.”

Obviously, this social controlling of indigenous people is not just inclusive to Australia. But our conflict has been less public than others. Was it only last year that our new prime minister finally uttered a genuine apology for such unfortunete events (The ‘apology’ before him did not count!)

SBS is on the right track; these histories need to heard and objectively too, and their historical looking advertisement rouses interest.

Advertising Agency: RazorJunior Sydney, Australia
Typographer: Len Cheeseman
Designer: Stephen Cicala
Creative Director: Josh Moore
Copywriter: Giuliana De Felice
Art Director: Tim Chenery
Account service: Nathan Bell & Alex Tracy
Studio Designer: Allister Eather

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