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Scholl Shoe Deoderizer: stink
You can just imagine the board room yarns that would roll if your client was a foot deodouriser. Smelly feet jokes are easy toilet humour and in truth compliment fart jokes rather well. Both leave a destructive path of scrunched-up, Renee Zellweger lemon-sucked faces. Just as Pumbaa in the Lion King saw the affects of his stench, foot odour can similarly obliterate one’s social life. A student from Holland was a testament to this only last month- his foot odour was so rich, he was banned from his University.
This work from DDB New Zealand has certainly hit the smelly spot. Often such products base their key message around foot odour social blunders. DDB have alternatively offered us something simple and smart.
They have asked us: does your food odour even get a reaction from inanimate objects? The photography is particularly good as it capture the now animated laces.
However I notice that there is little diversity of shoe. I suspiciously ask, why are two out of three shoes branded Nike? Moreover, what about men and women’s fashion/work shoes? I can assure you through concerning examples that these feet also reside in odour.
There is something about a living shoe that really appeals to me. While I love my shoes as a woman, I also love how people liven them up through alternative uses. Max from Get Smart went high-tech in his use, and there was a great use recently thrown at George Bush. Not to mention the amazing thought that “there was an old woman who lived in a shoe.” So please use Deoderizer. At least for her children’s sake.
Advertising Agency: DDB New Zealand
Creative Director: Toby Talbot
Art Director: Damian Galvin
Copywriter: Carlos Savage
Head of Art: Mike Davison
Photographer: Spid
Retoucher: Gordon Moir
Published: January 2009
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Hey, that’s true; the 2 of them are Nike. Maybe they made a deal something along the lines “we use your shoes and you pay for our children’s naughty babysitter”. Ok maybe not…
Comment by Your funny sometimes. — 1 March, 2009 @ 10:07 pm
or maybe “use our shoes and we’ll give you one of our sweatshop’s naughty children”
Comment by Nicole — 2 March, 2009 @ 11:55 am
or maybe it’s because Nike shoes are crap and they stink?
Comment by qka — 4 March, 2009 @ 1:19 pm