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Science Diet Dog Food, works better as a flashlight ad.
One of them is really good, even if the concept was lifted from Clio student awards in 2005. But I don’t understand why they run with this three times. Actually they did not, you see, in one the vet is standing, than he is kneeling using his right hand to hold the light, and the other his left hand. That’s waaaay different.
I have a dog, I feed him with Science Diet, but still, he doesn’t open his mouth that easy when I take him to the vet.
- Advertising Agency: JWT, Sydney, Australia
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So if you give your dog Science Diet, you will be able to shine light out of his ass?? Interesting ad!
Comment by emnatarte — 11 November, 2008 @ 12:24 pm
Actually I think they ran this three times to show that this dog food works for all dog sizes (large, medium, small…). I’m not sure how necessary that is though… I think diet dog food would still appeal to the concerned owner of a small overweight dog (although small fat dogs are cute!). I just read the comment you wrote on the Pepsi light swimming pool ad- about ad agencies (indirectly) encouraging anorexic habits in girls/women, and I can’t help but imagine a world in which their gimmicks invade dogs hehe.
Comment by Nayla — 27 March, 2009 @ 12:48 am