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Secrets From Your Sister bra fitting specialists: Measurements
Good art direction, subtlety clever and in the end sex sells right? Love the detailed illustration, it looks very natural and non-repetitive.
Really needs a closer look to see the detail of the ad, drawn on mini measurements. there is not much in terms of casting or the photography but the whole thing is driven by the illustration of the bra and the concept of the ad. That’s really cool I think.
- Advertising Agency: Juniper Park, Toronto, Canada
- Creative Directors: Alan Madill, Terry Drummond
- Art Directors: Jeff Cheung, Noreel Asuro
- Copywriters: Andrew Chisholm, Heather Hnatiuk
- Illustrator: Sarah J. Coleman
- Photographer: Todd Mclellan
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If only we could look like that … maybe a perfectly fit bra will make it happen. I’m sure that what women think when they look at this ad. Love the details!
Comment by emnatarte — 11 November, 2008 @ 5:30 am