For sensitive teeth.

I thought the advertisement was clever. This little guy really sucked me in.

It is funny how you can take a lump of white clay, put some arms and legs on it, and suddenly it is a tooth. Then put it next to some funny copy, shape it, and it is an  emotional tooth. A sensitive tooth.

Sensodyne isn’t a product I use, or have ever thought about using, but this ad impressed me enough to make me think about it. I am not a fan of most toothpaste and tooth-related advertisements – close ups of people’s teeth, the awful scratchy sound of brush against tooth (a sound I liken to fingernails scraping a chalkboard), the diagrams and cartoons of tooth decay. I’ll take this kind of ad any day. It is different, funny, interesting. The kind of advertisement I would be happy to be staring at as I wait on the platform for my train.

And maybe this little guy has convinced me to get myself some Sendsodyne. After all, I wouldn’t want to face the real fury of an unappreciated tooth.

Advertising Agency: REP/GREY Worldwide, Bogotá, Colombia
Creative Director: Mauricio Dueñas
Creative VP: Juan Pablo Hernández
Art Director / Photographer: Juan Carlos Fandiño
Copywriter: León Corkidi
Account Director: Beatriz Eugenia Garzón
Account Executive: Carolina Meléndez de Zubiría

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