Nice work here, I think it makes you stop a second here and that is great for an ad. I am not so sure about buying this product but hey, the made you look. In itself the ad campaign is funny and shows a bit of skin, 2 elements that sell.

Photography is quite stylized hard but well lit. Real people casting is really well done. The girl, the boy and the caveman. The only think I would like to see is a little variance in the shot concept but perhaps that would not reinforce the concept so much nor the uncomfortable humor.