“Goodbye innocence”

This is really freaky; I kinda like it. The shots do look really nice, idea that creates controversy is well suited for teens also. I don’t like the remote control and devil (that Mini-me, Hellboy thing) idea. It would be equally strong without it with just a good copy.

Also the older woman in the door is not cool, the casting is off. She comes across dirty and ugly nothing else. Otherwise the ads do look interesting and just a little different from the norm. As well as the photography and lighting, quite clean a little minimal but not boring.

• Advertising Agency: Callegari Berville Grey, Paris, France
• Executive Creative Director: Andrea Stillacci
• Creative Directors: Luissandro Del Gobbo, Giovanni Settesoldi
• Art Director: Giovanni Settesoldi
• Copywriter: Luissandro Del Gobbo
• Photographer: Riccardo Bagnoli
• Illustrator: Claudio Luparelli/Artout

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