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Siemens vacuum cleaners, “A clean tie attracts the soup of the day”
“The particularly quiet cleaners from Siemens. The future moving in. Siemens”
This campaign is continuing from another great Siemens vacuum cleaners campaign with new art direction.
Same client, same agency same campaign idea, new executions. Should have quit wile ahead, better yet used the same people as previous work.
Ok, all bitching aside its quite good, just overshadowed by the previous work. It’s hard being in a giants shadow. Definitely love the Yoga shot, bright and perhaps looks a little fresher. Minimal but would work really well in really large print.
- Advertising Agency: Scholz & Friends, Hamburg, Germany
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I like the concept – Siemens is such a quite vacuum you can use it any time but who would want someone vacuuming in their wedding pictures? Too funny!
Comment by em — 14 November, 2008 @ 9:49 am