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15 January, 2008

Siemens vacuum cleaners, “A clean tie attracts the soup of the day”

Photography | Serge @ 2:11 pm

Siemens vacuum cleaners: Yoga

“The particularly quiet cleaners from Siemens. The future moving in. Siemens”

Siemens vacuum cleaners: Comedian

This campaign is continuing from another great Siemens vacuum cleaners campaign with new art direction.

Siemens vacuum cleaner: WeddingSiemens vacuum cleaner: OperaSiemens vacuum cleaner: Chess championship

Same client, same agency same campaign idea, new executions. Should have quit wile ahead, better yet used the same people as previous work.

Ok, all bitching aside its quite good, just overshadowed by the previous work. It’s hard being in a giants shadow. Definitely love the Yoga shot, bright and perhaps looks a little fresher. Minimal but would work really well in really large print.

  • Advertising Agency: Scholz & Friends, Hamburg, Germany
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