Social Media and Event Based Marketing

Social media is most certainly the go-to marketing tool as of right now, however there has also been interest in event-based marketing. Event-based marketing is becoming increasingly popular as business owners hunt for increasingly rare opportunities to get some face to face time with their customers. How one runs the event is what will make or break any future dealings with those in the room, so proceed with caution.

One might ask, how event-based marketing works? Inviting potential customers along to learn about your business can be a challenge to say the least, however those involved in event-based marketing business say it can work wonders for a business. Adam Benson, director of event-based marketing experts Recognition PR describes it as one of the best sales programs around. “What other marketing activities give you an opportunity to bring prospects into your world for an hour or two (or longer) and be completely engaged with you at the exclusion of all else?

Event-based marketing works particularly well for service-based businesses and business-to-business discussions in highly-involved categories such as technology, management consultancy or accountants and auditors. “This sort of marketing enables potential customers to get a sense of what you’re like as a client so you will need to share your intellectual property to some extent.”

Don’t offer prospects the opportunity to learn about a new product or service unless the only people you are inviting have an explicit interest in this. “If your event sounds like it’s going to be a sales presentation, then registrations from prospects are likely to be low. Instead, provide must-have information that positions your business as an expert and shows you are confident about your ability.”

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