In a world where disc jockeys, as their formal geeky occupation reads, are springing up more and more as it is becoming globally recognised that DJs may infact have an excellent chance of dating models, Sony is advertising for their DJ quality headphones. And they’ve got stiff competition with more muso orientated brands, like BOSE and the likes.
This ad is actually pretty clever, espicially up close. Then you realise that the bottom of the note resembles a padded ear phone and the shrapnel that is coming out of that is not just debris but tiny little note explosions. These minature notes are very cute and remarkably detailed.
All in all, it’s a nice ad. It’s simple but the stark background only draws attention to the treble clef.
The music note explosion is a great concept but would the ad be improved by continuing this theme all around the note, in a circular, consistent ring? On initial observance I would thought so. But then I realise that would detract from the quality of the notes, and having just a little sample of it highlights it more.
Good little ad- clear, concise and innovative.
Advertising Agency: Saatchi & Saatchi, Sydney, Australia
Executive Creative Director: Steve Back
Creative Director: Dave Bowman
Art Director: Nic Buckingham
Copywriter: Paul Bootlis
Illustrator: Electric Art