Sony PSP: I’ve never had a problem with drugs. I’ve had problems with the police. -Keith Richards
Ahh I get it, everyone with PSP is a criminal… right?
Clever & nice insight. But is it the case of the police using the PSP as handcuffs or it’s the bucks’ night handcuffing the groom to the light pole in woman clothes kind of thing. Ok now that I have written this I guess the former makes more sense. Great idea.
Really quite fantastic photography also. Nice late dusk sky and street light lit ground. But I suspect this was put together in post. It is a really rubbish trend I see were things like this are put together in post because the production was a bit lazy or something. Its so easy to do things like this in one shot with a bit of production planning. Is it me or some of the producers are looking the project management skills for bullshit on the phone all day skills?
- Advertising Agency: TBWA Espana, Madrid, Spain
- Creative Directors: Juan Sánchez, Guillermo Ginés, Vicente Rodríguez, Bernardo Hernández
- Art Director: Bernardo Hernández
- Production Manager: Nuria Mazario
- Account Executive: Inés Díaz-Casariego
- Copywriter: Vicente Rodriguez
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How do you know it’s post-production?
Could be setup as well… IMHO. I liked at first look, but the car is badly lit and the subject, i mean the 2nd policeman’s satnd is just awkward. Good idea though…
Comment by Serge — 14 July, 2008 @ 6:34 pm
The idea is good but the ad could use a little work. I can barely see the PSP – it should be the focal point of the photo.
Comment by emily — 12 November, 2008 @ 3:28 am