“Lightweight like no other.”

Nicely shot element put together in Photoshop. I think it looks nice but has quite a plastic and empty feel about the images. The bird shot is better than the wind/plane shot.

Nice models and locations, clean, light campaign. I like it but I hope they Sony did not pay through the nose to do it.

I like light laptops, if I need to retouch or work with RAW files I do it with my uber desktop with my uber LCD, laptops need to be light.

• Advertising Agency: Ignited, Los Angeles, USA
• Executive Creative Director: Mike Wolfsohn
• Group Creative Director: Tom Gilmartin
• Art Director: Garrett Jones
• Copywriters: Jason Carter, Lori Ellison
• Photographer: Pier Nicola D’amico
• Producer: KK Davis

Reate this ad: (1 votes, average: 4 out of 5)

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