Sony VAIO, I do not read advertisements - I would spend all my time wanting things. -Franz Kafka
“Lightweight like no other.”
Nicely shot element put together in Photoshop. I think it looks nice but has quite a plastic and empty feel about the images. The bird shot is better than the wind/plane shot.
Nice models and locations, clean, light campaign. I like it but I hope they Sony did not pay through the nose to do it.
I like light laptops, if I need to retouch or work with RAW files I do it with my uber desktop with my uber LCD, laptops need to be light.
- Advertising Agency: Ignited, Los Angeles, USA
- Executive Creative Director: Mike Wolfsohn
- Group Creative Director: Tom Gilmartin
- Art Director: Garrett Jones
- Copywriters: Jason Carter, Lori Ellison
- Photographer: Pier Nicola D’amico
- Producer: KK Davis
Related Story
- Sony PSP: I’ve never had a problem with drugs. I’ve had problems with the police. -Keith Richards
- SPCA, Outside of a dog, a book is man’s best friend. Inside of a dog, it’s too dark to read.
- Analisis & Strategia, We’re obviously going to spend a lot in marketing because we think the product sells itself
- Steimatzky, Read more
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Hope you haven’t given up on this blog, it really is superb!
Comment by Ian Deans — 1 March, 2008 @ 12:26 pm
Love this ad - rehashed or not - computers are life - and my life (laptop) is too heavy for lil’ol’me to carry around. I just use it in as I watch tv. Relevant very relevant.
Comment by Paula — 31 October, 2008 @ 2:26 am
As an aspiring copywriter (obviously not in demand for more than a penny a word) I love visiting this blog and admiring the slogans of those who obviously are. Cool stuff here. Example the Keith Richards quote. Everyone gets that one!
Jeana
Comment by Jeana — 31 October, 2008 @ 2:29 am
Ok advertising dude, name the story Kafka’s quote appears in. He would probably be as astonished at Sony laptops as lit students are at Metamorphosis. Whoever Serge is who wrote this blog, I’m coming back for a response.
Just kidding, but really would like a response from somebody.
Comment by Gerri — 31 October, 2008 @ 12:15 pm
Great visual effects. I love this ad and think that Sony did a brilliant job. Who doesn’t like a lightweight laptop.
Comment by emnatarte — 11 November, 2008 @ 9:43 am