S&P Air Extractor: Inside Out

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I think this is really effective in conveying the desired message: an S&P Air Extractor will make the air in your home so fresh, you will feel like your house has been turned inside out. It is also a really entertaining and clever advertisement, and I imagine it would have been a lot of fun to make.

It reminds me of The Sims.

I am one of the few of the millions of people who have purchased and played the Sims who will admit, I love it. It is just so pointlessly and hopelessly addictive, I have not played it for years, but if I had the opportunity(and the time) to play it now, it would probably be difficult to make me stop.

The reason this advertisement reminds me of The Sims is because there is so much attention to detail. The Sims game gives the player the opportunity to design, build and decorate buildings in their own little town, and every house needs to be accomodated with rugs, tiles, lampshades, wallpapers and lounge suites. The choice is almost endless, and the time wasted playing the game (if you even get that far) can be, too.

It is the detail that I love, and that is what has impressed me so much with this advertisement.

From the books on the shelves and the rubber duckie on the side of the bath to the magnets on the refrigerator and the pot on the stove, all these little details really excite someone who dabbles in art and design like myself. I can appreciate the tedious attention to the smallest blade of grass, the shadows needing to be cast in the perfectly correct positions, the ruffles in the curtains having to be just right.

And so, while I do not currently (and hopefully never will) need an air extractor, if the situation ever arises where I do find myself in that position, I think it is safe to say I will remember this ad and will as a result be looking towards S&P for all of my air extraction needs.

Advertising Agency: Grey Chile
Creative Directors: Miguel Angel Cerdeira, Pato Navarrete
Art Director: David Allendes
Copywriter: Pato Navarrete
Illustrator: Duck