“SPCA: It’s time to neuter your dog”

Great Idea, cool look.

Hahaha, that’s funny with a touch of creepy or disturbing I think. But seriously how do you go about making pet neutering visual and publicly acceptable ads? Here by making little cute horny dogs do what they do best with owners legs AND not having to show it directly. Lovely.

I love the hard day light look with a lot of fill light to make it feel softer and still poke you in the eye with hard edges and shadow. Great photography and a bit of retouching for the plastic-organic look. Love it!

• Advertising Agency: Saatchi & Saatchi Malaysia
• Executive Creative Directors: Adrian Miller, Edmund Choe
• Art Director: Hor Yew Pong
• Copywriter: Primus Nair

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