Simple and thanks to a copy also funny. The photography is a bit bluh, but that’s ok, quite Beetlejuice with the head shrinking dust part. Maybe not great for winning awards but good for the client, oops what does the client have to do with anything right?

Quite easy to get the point with just a glance.

• Advertising Agency: Shalmor Avnon Amichay / Y&R Interactive Tel Aviv, Israel
• Chief Creative Director: Gideon Amichay
• Creative Director: Tzur Golan
• Creative Team Leader: Amit Gal
• Art Director: Ran Cory
• Copywriter: Geva Kochba

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