I love these ads.

They remind me of the time I spent living in Montreal. Pea coats, bicycles, the chilly fall air, and coming home at night to a delicious home cooked stew. This brings back to me a lot of good friends and a lot of good memories; I can’t wait to go back. When ads can do this to me they’re instantly winners in my books, so be prepared for an article full of glowing praise.

I’ve never been but I’ve been told, that England (London in particular) doesn’t have the most tropical climate. The sun often blocked out by layer of clouds so thick that you could grate them. These ads do an amazing job of highlighting this, and in-turn use it to their advantage. The scenery, the cloudy skies (note the prominence of the clouds in the ads), the lack of colour, all these elements lend themselves to this kind of film-noir style being produced by the Stephens Brothers. The clothes match the city, and you can sell the city.

Even the slogans reflect England. The hand written scrawl calls to mind Dickens and Shakespeare. Writers and poets of long past, working away in a candle-lit study into the wee hours, a romantic image for most. One of the slogans states, “Any more colours and it would be a faux pas in England. Or then a French suit”. So here they are, pointing out what I’ve been saying. They’re selling you English fashion, and England is known for it’s drab rainbow (7 shades of grey).

Advertising Agency: ideas@work, Mumbai, India
Creative Directors: Zarvan Patel, Prashant Godbole
Art Director: Manoj Gorde
Copywriters: Roy Abraham, Kartik Smetacek
Photographer: Tejal Patni
Published: October 2008

Related Story

Rate this Ad  Loading ...

Free Subscription

eMail Subscription