Now, we see loads of ads that ask us for donations for food for people in developing nations, and those for the prevention of child abuse, and those asking for money for medical research. Not so often do we come across these ads for human rights (well I don’t, at least), and for this reason, I think the shock and guilt factor works a little better. There is less desensitisation to the topic because we see it less. Result: total downer.

I did check out the website, and I found it totally shameful and depressing. It is pretty hard to believe the things people can do to other people. Really, it is a basic as that.

These wall ads are a great idea because they draw the attention of the passer by to something they probably look at everyday on their way to work or school. And all of a sudden this simple brick wall represents a painful, torturous, humiliating and unjustified death. That is going to get your attention. Wether or not it’s impact lasts long enough for you to remember to go home and look up the website printed in the bottom corner. Even then, there is the need to persuade you that your donation can actuality make a difference in stopping this kind of torture and barbarity.

I myself, am not convinced.

Advertised brand: ISHR (International Society for Human Rights)
Advert title(s): Frame Poster
Advertising Agency (Name, City, Country): Leo Burnett Frankfurt
Agency website: http://www.leoburnett.de
Creative Director: Peter Buck, Udo Leichauer
Executive Crative Director: Kerrin Nausch
Chief Creative Officer: Andreas Pauli
Art Director: Sergio Bernardo, Albert Schlierbach
Copywriter: Leonardo Assad

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