Size is nothing without precision. No other media tool combines circulation size and the precision of customized media options.

Sun Media created two photos with a big weightlifter type in an uncharacteristic environment doing very athletic sports like diving and Pommel Horse event. Well what can you say about ads that are a bit or allot over the top? I say cool; the web will say ‘bring it on’.

I don’t really think this is amazing work here but it is a nice look, perhaps enough to just crack a smile on some. It’s a nice open set of ads shot to look very “sideline sports photographer with uber big lens” like. It’s a very newsworthy look and that is appropriate here. I quite like the copy here, it minimal, to the point and very professional.

• Advertising Agency: Marshall Fenn Communications
• Creative Director: James Dunlop
• Art Director / Copywriter: Steven Kim
• Photographer: Philip Rostron

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