Supa Shake: The refueling plane

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Alright! Nothing like a stupid, painful and graphic idea do get your product noticed. Well it worked for Jackass. Having it chunky all down the front of his shirt is “very classy idea” ….pause….pause…..pause…..NOT. I think what this seems to suggest is that the target market is nothing but teenage and adult slobs for this Supa Shake milk drink thing.

I do like the tone of this image; it’s light, bright but also a little bit unsaturated. This reminds me of the part from The Incredibles. The fluoro office light was cooled but softened up with a little bit of blue and soft wrapping light. Also I think this is a good use of empty space. You do notice the positives of this print ad are all in the quality not content of the art work?

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