Super Soaker: Hill

10 March, 2009

by Carly

supersoakerhill

This is so cool.

This is how grown-ups should settle their differences, then it wouldn’t matter who was stronger, who had the more technologically advanced weapons, or who was hiding the WMD’s in some secret underground desert cave. All that would matter would be how powerful your super-soaker was, how good you could aim it, and how fast you could run.

While I look at this now and just want to get out there and have a super-soaker war (no holds barred) with my friends, when I was a kid I know I would probably have wimped out and hidden behind a tree for most of the time, emerging when peace was declared, slightly less wet than the rest of the kids and very much less invigorated. This is because I always had bad aim, I could never run very fast, and I could never really stick up for myself.

That’s right, I was a big sook.

This picture is like all the fun experiences I missed out on as a kid, rolled into one and multiplied by a hundred thousand million.

This looks like SO much fun! I am seriously considering organising a water-gun war with all my pals.

Yep, I could have a bash at this water gun war business now that I am all grown up (?) I could handle a few bruises now better than when I was a kid. My aim is only a little more accurate but there are ways to make up for that. I still can’t run but I can hide pretty well, and I don’t have any problems sticking up for myself now.

This ad just makes you want to be a kid again. It makes you want to be one of those kids (except maybe for the girl getting hammered in the centre of the picture).

In any case, this advertisement is really effective, and I don’t think there is really anything not to like about it. Besides, of-course, that most of us have never, and will never, experience the sheer exhiliration of a fully-fledged water-gun war of this calibre.

Brand: Super soaker toys (recreational water gun)
Advertising Agency: JWT Frankfurt, Germany
Creative Director / Copywriter: Oliver Kessler
Art Director: Ralf Richter
Illustrator: Benjamin von Eckartsberg