Think of it? Done. Swift. Ready-to-go food.

Swift selected Advertising Agency Lew’Lara\TBWA, São Paulo of Brazil to put together a campaign for fast microwave dinners for them. A couple of nice looking clean images for their print ads with a cast of real people.

The ad photographs look good and the idea is ok, but it doesn’t look very tasty. It is like someone puked on their shoulder. Now is that really a lovely image? I am not sure if it is a great idea to have your product spattered and presented like that. Shire this makes a cool image but would you buy that?

• Advertising Agency: Lew’Lara\TBWA, São Paulo, Brazil
• Creative Directors: Jaques Lewkovicz, André Laurentino, Felipe Luchi, Victor Sant´Anna
• Art Directors: José Neto, Leonardo Bazello
• Copywriter: Adriana Martins
• Photographer: Gustavo Lacerda

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