This is pretty much genuis advertising.

If you didn’t get the gist, here it is; Swiss Skydiving school lacks cash to lauch a large-scale advertising campaign; advertsising agency outfits high-traffic elevators with photographs creating vertigo view; result is regional and nationwide press coverage, as well as s whole bunch of elevator riders getting an unexpected experience.

I myself would probably have a heart attack if I got into an elevator that was lined with panels such as these. I go to great lengths to ensure I never have to ride in a elevator. If I ever  absolutely had to – then stepped into it and discovered that on the way down I would inadvertantly be experiencing quite possibly the most horriffic combination of vertigo and freefall I could imagine - I would, quite literally, die.

A friend of mine coaxed me into riding the London Eye a while ago now. I really underestimated my fear of heights and especially of moving whilst up high, and unfortunately spent the entire upward journey and half the downward sitting on the bench in the middle of the frightening glass pod trying desperately to imagine I was somewhere else. I should have prepared myself a little better, and so really I just made an ass of myself, in this case.

But this elevator…it is just cruel in the eyes of someone like me. But, I can certainly accept that a company dedicated to jumping out of planes and from great heights for the thrill isn’t trying to cater to people like me.

Advertising Agency: Wirz/BBDO, Switzerland
Creative Director: Matthias Freuler
Art Directors: Kim Sokola, Rahel Boesinger

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