Tamayo Art Museum

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tamayo-art-museum-head

“It has been established that persons who have recently died have been returning to life and committing acts of murder. A widespread investigation of funeral homes, morgues, and hospitals has concluded that the unburied dead have been returning to life and seeking human victims. It’s hard for us here to be reporting this to you, but it does seem to be a fact.”- Night of the living dead

Ok, before we get into this, let’s just take a second to stand back and say, “This is super cool”.

In my opinion, this is the visual equivalent of a REALLY good zombie movie. It brings to mind “Goosebumps” and “Are You Afraid of the Dark”, the horror shows of my youth. Horror before it became solely about scary little girls in dark hallways. These were the kind of things that scared you, but were at the same time so incredibly fascinating that you couldn’t stop watching. That’s how I feel when I see these pictures.

It’s a physical representation of the relationship between science and art. These are things that could never happen (let us all hope), but at the same time are based somewhere in reality. The brain with hands reaching out of it, the fist punching through the woman’s chest. This is the stuff of your high school biology teacher’s nightmares. Its like someone took a picture of the plot of a Stephen King book.

The fist punching through the woman’s chest could symbolize heartbreak or lost love (quite poetic, if I do say so myself), or if you’re not into that sort of thing it’s still a fist punching through someone’s chest. I think that on some level this could appeal to anyone, which is what makes it so remarkable. It’s both shocking and charming at the same time.

The pictures are beautifully shot, lit and framed. The computer-generated sections are skillfully crafted and edited into the pictures to give us that suspension-of-disbelief that our cynical minds so desperately crave. This is something that I want to see more of, it definitely makes me want to check out the Tamayo Art Museum.

George A. Romero’s got nothing on this.

Brand name: Tamayo Museum
Advertising Agency: Draftfcb México
Creative Directors: Yuri Alvarado, Luis Pedro González
Art Director: Gustavo González
Copywriter: Ezra Mochón

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