Protects your wood

This is the ultimate nightmare of every guy after a few drinks at the bar.
You know how that goes you have a drink on a Friday after work then another and another and sometime before you get to your final 27th shot of Vodka that night you are busting to go. Well so you go.

You hold on to the floor until you get to the toilet and find what you hope is a urinal you raise your leg to pee (well I assume) and somehow you get it on yourself (the saturation level depends on your karma and your overall dexterity).

How the hell do you explain this to your buddies or the girl you drunkenly think has the hots for you? I don’t know just make sure you wash your hands before leaving the bathroom.

The above story is completely fictional and any resemblance to real persons is coincidental but statistically very high.

PS: Oh yes, cool ad by the way.

The Brief: Raise awareness for the company’s wood varnish paint stressing its water tight protective feature.

Agency: Shalmor Avnon Amichay / Y&R Interactive Tel Aviv
Chief Creative Officer: Gideon Amichay
Executive Creative Director: Tzur Golan
Group Creative Director:Amit Gal
Art Director: Miron Sasson
Copywriter:Geva Kochba

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