I am highly disturbed right now, and even more grateful that I do not work in an office. Furthermore, I have decided that I will be working from home for the rest of my life. Full stop.

There is a fine line between security-ware  and spyware (granted, a line that is probably often blurred). But the makers of this ad have very much stepped over that line, and I think that the image of  Telmex Video Security may even be slightly harmed in the process.

Firstly, I will acknowledge that this is a very funny ad. I liked it, I laughed, and then I got a little freaked out when I started thinking about it. You see, nose-picking and constant crying don’t really warrant surveillance by employers, do they?

Fair enough, theft and slacking off are things a boss likes to keep an eye on, and all the better for everyone if he can figure out whose been flogging all the ball-point pens.

But if keeping an eye on the business side of things means that an employee can’t even scratch himself under the desk without his bosses scrutinising his technique, then I think maybe the business side of things might be right on their own.

So, it seems to me like Telmex have approved this ad and in the process sent out a message to the voyuers and perverts out there that they can feel comfortable knowing that other’s, too, like to spy and call it “surveillance”.

Advertising Agency: EuroRSCG, Santiago, Chile
Creative Director: Juan Ignacio Baraona
Art Director: Adolfo Lira
Copywriters: Pablo Silva, Tom Tondreau
Photographer: Claudio Robles

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