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The 2008 Edmonton Indy Race

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27 November, 2008

by Serge

There’s fast. Then there’s Indy

Brilliant ad campaign for 2008 Edmonton Indy Race from Canadian Agency: DDB . Great idea perhaps inspired by Hellraiser movie or one of the SAW movies. Not that I am a fan, of these but it does look distinctly unhealthy.

Still I guess this is a cool way to show speed and maybe make it a little emotional. Overall I think this is quite good and actually creative print ad campaign. What’s for lunch?

  • Advertising Agency: DDB Canada, Edmonton, Canada
  • Creative Director: Eva Polis
  • Art Director: John Halliday
  • Copywriter: Krystin Royan
  • Photographer: Patrick Norman
  • Retouching: Jack Griffin Inc
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