“Get a world view”

About the ad
Great ad, coming to a huge empty space in the business district near you. Quite simple and very clever. I suspect it really hits some chords at the moment with the downturn. Suddenly everyone will think to be informed is a great way to stay on top in the uncertain times.

Maybe it is fantastic, bold and bright red or perhaps most half decent ideas printed this large in a busy public space will work well. I am personally not sure anymore, perhaps I am wrong on this.

• Brand: The Economist
• Agency: BBDO New York
• Illustrator: Nick Dewar
• Executive Creative Director: David Lubars, Bill Bruce
• Creative Directo, Copywriter: Kara Goodrich
• Creative Director, Art director: James Clunie

About The Economist
The Economist’s was established in 1843 closer to the end of WW2. The Economist offers analysis and opinions, it tries in each issue to cover the main events—business and political—of the week. It goes to press on Thursdays and, printed simultaneously in six countries, is available in most of the world’s main cities the following day or soon after.

TitBit about The Economist
The Economist has recently re-designed a new typeface, Officina, was introduced for cover headlines and all navigational information. Ecotype, The Economist’s main typeface, was also redrawn to make it easier to read.

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