The Kebab Truck

the-kebab-truck

Germany’s biggest Kebab. Doy Doy

Nothing about this ad impresses me at all. Actually, I find it quite irritating.

There is something so stupid about painting the back of a cement mixer brown and calling it Germany’s biggest kebab. Sure, if I was walking down the street and it drove past me, I would look. Maybe I would even think about getting a kebab (but probably not). And that is why it is so annoying.

They didn’t even try, it seems to me. Who needs a big advertising agency to think of painting a truck and trying to pass it off as something special? It would be so much less irritating had they not painted “Germany’s Biggest Kebab” on the side. When you hear a claim like that, you want to see an actual giant kebab, especially when it is for a one off event like the opening of a restaurant.

Sure, this ad was effective at getting the attention of passers by and increasing traffic in the restaurant. But I still don’t like it. It makes me think of those little village bakers who get together and slave away to try to make the world’s biggest croissant, or the butcher putting together the world’s biggest sausage after years of planning and practice. It makes me feel sorry for the people who do try. It is a touchy subject for me. Obviously, I like my giant things to be giant things, not just cement mixers painted to look that way.I think Doy Doy should have tried to make an actual, giant, messy, juicy kebab, bigger than this one.

Realistically, though, their idea worked just fine, so bollocks to whatever I think.

Advertising Agency: Saatchi & Saatchi, Frankfurt, Germany
CCO: Burkhart von Scheven
Creative Director: Mark Karatas
Art Director: Patrick Ackmann, Alexander Fechner
Copywriter: William John, Heike Erdelmeier, Dorothea Eckhardt
Ilustrator: Artmos4