Get Lasik, and you’ll never need binoculars or night vision goggles again! Somehow I think the more realistic idea is that you’ll never need glasses again – but that’s ok, advertising doesn’t need to be realistic.

My issue here is that its just so literal? Sharpen your image, and you won’t needed any viewing devices. It lacks imagination, and only points to the obvious – it’s easier to see. I guess the oddness of the ad isn’t helped by the fact it looks like the birds are behind the guy, and same with the stars. I suppose stars are everywhere, but that’s one mighty flock if he’s looking in the right direction.

Plus, I really don’t like the idea of medical procedures being advertised.  It doesn’t exactly fit the mould – oh, look, that’s a pretty car, I’ll get that. Then, oh, look, I don’t want to need binoculars at the footy, I’ll get Lasik. Shouldn’t it be, oh, I don’t know – recommended by someone with a medical degree? Not just a billboard or a magazine article.

Advertising Agency: DM9JaymeSyfu, Manila, The Philippines
Executive Creative Director: Eugene Demata
Chief Creative Officer: Merlee Jayme
Creative Director / Copywriter: Jerry Hizon
Associate Creative Director / Art Director: Gogie Sinson
Creative: Allan Montayre
Photographer: Ruben Dela Cruz
Accounts: Josephine Neric, Rissa Guillas

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