There was a time when I was amused if newspapers started advertising – I mean, isn’t that what they sell? When a potential advertiser chooses where to expend their budget, are they going to pick the paper that feels the need to advertise itself?

But that all changed as print newspapers started to decline. What I once thought was amusing, is now extremely necessary, as the traditional method of delivering information is fading into obscurity and economic meltdown. A reminder that ‘words matter’ is nothing but timely.

Capturing the entire life of the former-President in a select six words is quite a feat – but I’m not sure if it’s pointing to the minimalist, bite-sized news that I have complained about recently. Perhaps it is simply identifying that the Gazette tells the whole story, but I’m not sure if the ad is making itself clear.

Plus, the Bush-bashing truly has run its course – it’s time to let it go! Not that I don’t revel in how the mighty have fallen, but the reason that the Americans voted for change was, er I don’t know, change? Instead of moving forward and embracing what is to come, we’re continuing to flog a dead horse. This is unnecessary publicity that diverts the focus of people to anywhere but the future. I’m a big supporter of that whole ‘news of tomorrow movement” – it seems I should find my news elsewhere, and buy the Gazette in place of a history book.

Advertising Agency: Bleublancrouge, Montreal, Canada
Creative Director: Gaëtan Namouric
Art Director: J.F.LeBlanc
Copywriters: Sébastien Maheux, Justin Kingsley
Published: January 2009

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