Where, oh where, does one begin.

I mean, could this really be the best idea for the brief, “Orange Apple retouching is exciting to the eye?”. No way. This ad was the most shocking and funny idea, but the wrong people were sitting at the table the day they decided it was the best one.

This ad is just a big gross boner on someones face with an eyeball plonked on the end of it. It certainly does send a pretty powerful message, I am just not sure it is the right one. Of-course it is funny, but the gross overpowers the funny. Just looking at the image for longer than five seconds has given me an eye-ache; nothing that erupts from a person’s eye socket can be a good thing, not to mention a big hard penis.

Anyway, we all get how gross it is. But how about the process of making this ad? I mean, who decided how big the thing should be? Or what it should look like? Is this modelled after the head honchos package, or did all the guys get to throw in their two cents, thus resulting in this monstrosity? Maybe they should have checked out this site, first.

The big eyeball on the end really does it for me, though. It isn’t something you see everyday, and the play on words and imagery is great. Just sickeningly great.

Eeeeeewwwwww…….

Advertising Agency: DDB Canada, Vancouver, Canada
Creative Directors: Dean Lee, Cosmo Campbell
Art Director: Chris Moore
Copywriter: Jarrod Banadyga
Photographer: The Orange Apple
Retouching: The Orange Apple
Published: May 2009

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