Tiger Beer, People who drink light beer dont like the taste of beer; they just like to pee a lot
“Cargo is securely locked. Crew have no access to keys. The Far East’s most desirable export since 1932″
“Warning: Anti-climb paint. The Far East’s most desirable export since 1932″
“No Tiger Beer left onboard overnight. The Far East’s most desirable export since 1932″
Hokusai, Nice sample and use of Japanese print style.
I like this campaign. It breaks the typical beer-advert mould. But I think the lines could have been a little more polished. Are these 3 ads practically the same?
As opposed to other goods on all other ships these days where its ‘help yourself to our stuff’ kind of thing?
- Advertising Agency: CHI&Partners, London, UK
- Executive Creative Director: Ewan Paterson
- Creative Directors: Ed Edwards, Dave Masterman
- Illustrator: Yuko Shimuzu
- Creatives: Matt Collier, Wayne Robinson
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These ads work. Repetition may be useful for the average beer drinker who remains a bit foggy. Besides lock something away to make it less accessible – automatically everyone wants it. Ads needn’t win awards – they just need to put the brand name firmly into the minds of the public.
Comment by Renee' — 1 November, 2008 @ 9:38 pm
It’s nice to see a beer ad without boobs but I don’t like the photos.
Comment by em76 — 12 November, 2008 @ 3:49 am