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Tiger Beer, People who drink light beer dont like the taste of beer; they just like to pee a lot

Tiger Beer: Keys

“Cargo is securely locked. Crew have no access to keys. The Far East’s most desirable export since 1932″

Tiger Beer: Paint

“Warning: Anti-climb paint. The Far East’s most desirable export since 1932″

Tiger Beer: Overnight

“No Tiger Beer left onboard overnight. The Far East’s most desirable export since 1932″


Hokusai, Nice sample and use of Japanese print style.

I like this campaign. It breaks the typical beer-advert mould. But I think the lines could have been a little more polished. Are these 3 ads practically the same?

As opposed to other goods on all other ships these days where its ‘help yourself to our stuff’ kind of thing?

  • Advertising Agency: CHI&Partners, London, UK
  • Executive Creative Director: Ewan Paterson
  • Creative Directors: Ed Edwards, Dave Masterman
  • Illustrator: Yuko Shimuzu
  • Creatives: Matt Collier, Wayne Robinson
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  1. These ads work. Repetition may be useful for the average beer drinker who remains a bit foggy. Besides lock something away to make it less accessible – automatically everyone wants it. Ads needn’t win awards – they just need to put the brand name firmly into the minds of the public.

    Comment by Renee' — 1 November, 2008 @ 9:38 pm

  2. It’s nice to see a beer ad without boobs but I don’t like the photos.

    Comment by em76 — 12 November, 2008 @ 3:49 am

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