Reincarnation sucks. Live now.

What do Amy Winehouse, Marilyn Manson and Paris Hilton have in common? I really don’t know, I just thought this will sound quite catchy here. I have to say this great campaign, with fantastic and quite funny art work, I think Mortierbrigade in Belgium together with Frieke Janssens did a really cool job here promoting TMF like this.

By the way have you seen Amy Winehouse lately? This here is what she looks like when heavily retouched and airbrushed to look good on the cover of some trash mag. I wander what the legal consequences this with bring up if any for this music channel?

TMF is an interactive website for music video programming and viewer-generated content including images, videos, text-based applications and graphics. TMF is run by MTV Networks. In other words a website with the cool stuff we love to hate on the net attached and profited by a large conglomerate.

• Advertising Agency: Mortierbrigade, Belgium
• Creative Directors: Jens Mortier, Joost Berends, Philippe De Ceuster
• Photographer: Frieke Janssens

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