A really clever print ad for Touch Typing Pro. It may be clever and it may work well for the target audience but this is not really Everest in terms of execution in fact it’s more of a mole hill. I think there is a bunch of software for $20 or free that will do the ASCII thing to your ‘secret’ folder you would not share with most. If that’s your kind of thing.

It’s interesting that this works only well form a distance or in medium print. Too small or too big and a lot of the impact (but not the idea) is lost. Still it’s kind of cool, a little brave for some markets also.

• Advertising Agency: RitterSlagman, Hamburg, Germany
• Art Director: Thomas Putnings
• Copywriter: Christian Kutscheid

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