“You travel with your mind everyday. Wouldn’t it be nice if your body could follow?”

Good idea, creepy execution.

I think using a ‘brain’ has become such a cliché concept in the creative world next to light bulb. There must be other ways of graphically representing the ‘mind’ that is not brains.

This reminds me of that Futuarama episode called “The Day the Earth Stood Stupid” where Fry on Nibbler’s home planet is told he has to fight it out with the giant leader brain because Fry is too stupid to be controlled by it. Or some such thing.

The photography was all soured from Getty Images. Emm, I have some shots on Getty

• Advertising Agency: The Syndicate, Athens, Greece
• Creative Director: Nicholas Koligiannis
• Art Director: Socrates Karamanidis
• Copywriter: Nikos Pechlivanidis
• Photographer: Getty Images

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