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Turbo Fitness, almost a male enhancement ad.
Again three almost identical visuals don’t make a campaign. There is definitely something cool to the idea, But I think just the one shot would have been stronger and cheaper. They are just the same. Not much on photography side here it’s not an amazing visual just an idea.
Also the lower right hand side pats kid of pushes the concept in to cheesiness. This would have been perfectly in some part of the plentiful copy space or even without the background just on white I think.
This idea can be used in other better placements.
- Advertising Agency: Y&R Bangkok, Thailand
- Creative Director: Trong Tantivejakul
- Art Directors: Nares Limapornvanich , Ratapon Houyhongtong
- Copywriter: Denchai Kererug
- Photographer: Boonsunh Chalard
- Retoucher: Presto
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Not like anything I’ve ever seen before but that’s not necessarily a good thing. I’m not sure if this ad is effective in selling workout equipment – made me think of sex!
Comment by emnatarte — 11 November, 2008 @ 12:09 pm