This was an advertisement that was sent to a group of executives before lunchtime to remind them to buy advertising space.

I love it!

This advertisement is just wonderful in so many ways. Firstly it looks good and it’s funny and apparently it did the trick. The advertising space was sold. What more could you want? Plus, it’s just so ‘business world’. It seems to me that there are always people in office buildings who go out for ‘sushi‘ because it’s the height of sophistication, or something like that. And this advertisement just seems to be making fun of that whole image thing.

Secondly I love Nemo’s face. They captures the fear and anxiety that I imagine a fish would be experiencing if they found themselves chopped up and put into a packet for sushi.

This is brilliant. It has everything you could want in an ad. It’s clever. It’s aesthetically pleasing. It’s memorable. It’s funny. I’ll say it one more time for the road, I love it!

 Agency: Saatchi&Saatchi, Auckland

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