Watch your favorite artists live today. Flight + Concert packages.

Well these guys really haven’t held back, have they? These illustrations are all pretty extreme, and I suppose some people could say offensive (especially the Paul Mcartney one), and I can’t help but think there might be more effective ways to advertise flight and concert packages.

I think there is a major flaw in these ads, and that is that they are not directed towards the people they are trying to attract. Hardcore Amy Winehouse fans probably get sick and tired of the alcoholic drug addict image we see everywhere, and I can’t imagine Paul Mcartney fans would appreciate the first illustration, featuring him about to walk into a freshly dug grave next to John and George, the Grim Reaper eagerly watching from the background.

I am not particularly offended by any of them, but I really don’t like them. The illustrations don’t appeal to me personally, and the concept doesn’t really do it for me, either. As if Britney Spears isn’t frightening enough without imagining a future such as this one. Also, I don’t think we should give this crazy guy any more reason to post on YouTube in her defence.

I suppose they are all meant to be taken light heartedly, because no advertiser sets out to intentionally offend, disgust or annoy their potential clientele. Unfortunately, though, I think they just go too far for ads about something meant to be fun and recreational.

Advertising Agency: Grey Tel-Aviv, Israel
Executive Creative Director: Yonatan Stirin
Creative Directors: Shani Gershi, Ronen Gur-Fonarov
Art Directors / Copywriters: Asaf Levi, Eran Nir
Illustrator: Gili Comforty
Account Manager: Dani Brande
Account Suervisor: Sarit Sternhell
Account Executive: Mayan David
Agency Producer: Darya Danzig

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