Social services ad playing on public fear. I think most do, it’s the easy and true rote. But really this means they are trying to test your convince not inspire or even better to educate. Its exactly like the “Every time you masturbate; God kills a kitten” thing.

Well the message and the visuals are quite tight. I am not sure why the contrast is so dull here; it just does not pop at all. I hope that was someone’s intension all along. I suppose its all about the prop designer and the creative idea.

• Advertising Agency: Energy BBDO, Chicago, United States
• Chief Creative Officer: Marty Orzio
• Art Director: Aziz Rawat
• Copywriter: Bobby Powar
• Photographer: Anthony Arciero

(1 votes, average: 3 out of 5)

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