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United Way, Sex education may be a good idea in the schools, but I don’t believe the kids should be given homework.
Social services ad playing on public fear. I think most do, it’s the easy and true rote. But really this means they are trying to test your convince not inspire or even better to educate. Its exactly like the “Every time you masturbate; God kills a kitten” thing.
Well the message and the visuals are quite tight. I am not sure why the contrast is so dull here; it just does not pop at all. I hope that was someone’s intension all along. I suppose its all about the prop designer and the creative idea.
- Advertising Agency: Energy BBDO, Chicago, United States
- Chief Creative Officer: Marty Orzio
- Art Director: Aziz Rawat
- Copywriter: Bobby Powar
- Photographer: Anthony Arciero
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Possibly the idea was to make the topics appear unattractive. Young teens will crack jokes (pun intentional) but the point may be well taken by some of the older or more matures ones.
Why does blame always go to the prostitutes (victim types) instead of where it belongs. No market no sell no difficult concept to understand people.
Comment by Paula — 31 October, 2008 @ 2:10 am
Good point Paula! I think that education in general should be a top priority. Kids need to be educated about sex and drugs just as much (if not more than) as math and science.
Comment by emnatarte — 11 November, 2008 @ 6:24 am
I agree – drugs/sex need much more ‘in your face’ education.
The whole ‘taboo’ thing just makes kids want it because they can’t have it. they won’t know what it is, what to do with it, or how to make it work (all puns and mental images implied), but they will still want it.
if people understand exactly what is involved in sex/drugs, along with their full meaning and reprocussions, then the desire for rebellion wont be as great, and those that choose to rebel won’t be looked at as cool, but rather as a f*cktard…
Comment by Ithiel — 28 February, 2009 @ 10:58 pm