Veggies you can get on your own.

I have seen some pretty foul advertisements in the past. There was the ad for O.B. Tampons with a vampire who sported tampons for teeth, and there was the weird one for a pregnancy test featuring a woman with her head in a very strange place. But this ad  is most definitely, without a doubt the most revolting one I have come across yet.

This is just so unneccesary. OK, so it makes perfect sense. Foetus gets nutrients from mother, child gets nutrients from mother, when you grow up, it’s time to cut the chord. So, conceptually it is a nice idea. Visually, it is just gross. I mean, the umbilical chord is not particularly nice, especially when hanging from a grown man’s belly. But the mother?…that is just foul and I think the concept of being ‘attached’ could have been put across without that added aspect of ick.

We all know where the other end of the chord is, you don’t need to show us.

And  in an ad for vegetable juice, at that. It really doesn’t tempt me into eating vegetables any time soon, and it has most certainly grossed me out of drinking them.

It seems to me like it may have been possible to pull off a concept like this if a genius were at work, and if the product wasn’t vegetable juice. It also would have been nice if the idea was expressed a little less graphically, and left a little more to our imaginations.

Advertising Agency: Taxi/Maclaren McCann, Vancouver, Canada
Art Director: Dan Bache
Copywriter: Brian Quittenton
Photographer: Tony Hurley

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