A preppy everyday guy meets a living piece of art over a bear; I don’t think this is clever at all the whole coolness of the ad comes from the prop. Or is that art thing?

Quite nice photography and lighting but I am still unclear what the hell is going on here. It can’t be that simple, can it?

MAC/VAL Museum, Meet modern art.

Ok, ok. that is exactly the point. Do you like it?

The Musée d’Art Contemporain du Val-de-Marne, nicknamed MAC/VAL, is a museum of contemporary art, Paris, France. Here are some shot on the entrails of the place:

Alain Bachellier

Gaël Chardon

Advertising Agency: CLM BBDO, Paris, France
Creative Directors: Gilles Fichteberg, Jean François Sacco
Copywriter: Vincent Pedrocchi
Art Director: Cédric Moutaud
Art Buyer: Sylvie Etchemaïté
Photographer: Nick and Chloé
Retouch: Spark Link

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