Veet: Bush

3 February, 2009

by Serge

veet-bush

I know it appears that I have a thing for agencies using George Bush-whacking, but this advertisement for Veet hair removal products is first page in the How to Whack Handbook.

EURO RSCG Sydney have showed us a simple, creative and relatively inexpensive way to use current affairs in advertising. Why spend hours on artwork when you can just have a two-word headline? Why pay for extra space to include a detailed copy? No, just stick in the logo, and we will know your talking about body hair hauling.

The key however, I think is the fact Veet have good brand recognition. Use of the pink was also very wise as there was a high chance every other page would be filled with red, white and blue.

The ad is undoubtedly great placement. The agency only needed place the ad “somewhere” in the first few pages (as it is assumed the Obama-rama would engulf all news until the birth of a rhino on page 12).

The question is though- can we use the same method when Bush-whacking becomes a past-time? Well who is to stop another hair removal ad in the light of he recent Superbowl? Place the ad somewhere in the sports section with a new headline: “A Smooth Touchdown.”

Advertising Agency: EURO RSCG Sydney, Australia
Executive Creative Director: Rowan Dean
Art Director: Patryjca Lukjanow
Copywriter: John Gault