Laundry comes from a sewage pipe and ends up as clean and shiny sewage, is that a local thing there? It does look great though; I do think its quite good photography in this ad. Doesn’t the washing powder get the dirt out? – the washing machine just gets things wet and spins it about. This is like if you put a wine/oil/blood stained white shirt in the wash with a dash of water then it will get it pristine clean. But like I said, they do look good.

• Advertising Agency: Ogilvy & Mather, Mumbai, India
• Executive Creative Director: Piyush Pandey
• Creative Director: Sumanto Chattopadhyay
• Associate Creative Directors: Heeral Desai, Sukesh Nayak
• Art Director: Zahid Shaikh

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